Leads & bookings
Get a weekly competitor digest
You will have a list of five sources, a weekly checking routine and a short digest template.
Before you start
- Two or three competitors or similar businesses
- A weekly slot of fifteen minutes
Step 1: Pick five public sources
Use things anyone can see: their pricing page, blog, social posts, job listings and ad library entries. Write each link in a note.
Step 2: Check weekly
- Put a fifteen-minute slot in your calendar.
- Open each source and copy any new text or note a screenshot.
- Add the date and the source name.
Step 3: Summarise what changed
Prompt you can copy
Here are this week’s notes from five public competitor sources, with the date and source for each: [paste] Summarise what changed in five bullets. Mark each as price, product, message or hiring. Say how sure you are, and do not guess what they plan to do next.
Step 4: Decide one action
Write one thing you will do or choose to ignore this week. A digest nobody acts on is just reading.
- Use only public information.
- Do not log in to a competitor’s accounts or use someone else’s password.
- Do not copy their text or images.
Common mistakes to avoid
- Tracking too many sources
- Guessing a competitor’s plans
- Using private or logged-in information
- Never acting on the digest
Final checklist
- I listed five public sources
- I check them weekly
- My digest has one decision
- I only used public information